Canadians United is a grassroots multi-partisan campaign for individuals, organizations, and businesses to come together and oppose religious discrimination enacted by Bill 21 in the province of Quebec.
The goal was to put pressure on political parties during the 2019 election, and to force a more fulsome conversation around Quebec's discriminatory law.
We designed and developed their NationBuilder website, and helped them run digital advertising to build awareness and grow their lists.
In building their website, we focused on having a clear call-to-action that drove them to a simple sign up page. We wanted the website and social media graphics to feel fresh, youthful, and modern, with lots of white space and light colours.