We were proud to help Christine Elliott in her bid for leader of the Ontario PC Party!
testerdigital president Dean Tester served as digital director for her campaign, supervising a large team of staff and volunteers in a sophisticated effort to sell memberships, raise money, and get out the vote using digital tactics. We handled her digital fundraising, website, email marketing, social media, online customer service, and more.
Our online fundraising efforts gave Christine Elliott the best possible chance to win the leadership race. We successfully raised over $500,000 online with aggressive list building, advertising, and email marketing campaigns.
Under an incredibly tight timeline, we built a beautiful, responsive, action-oriented website for Christine Elliott. This website helped sign up thousands of supporters and raise hundreds of thousands of dollars for Christine.
We also did everything we could to make sure supporters knew how to vote. We built a detailed "How to Vote" page with instructions on how to complete a complicated voting process. We also offered "Live Chat" for the first time ever in a leadership campaign, with our team standing by to answer any questions supporters had.
We managed a large online advertising spend for the campaign, focused on driving key results — membership sales, list building, fundraising, and getting out the vote. Our ads were incredibly effective and targeted — we made over 2 million impressions on Facebook alone reaching a smaller pool of Ontario PC Party members. Our top performing ads had literally thousands of likes, shares and comments.