Conservative Facebook Ads Demand Trudeau's Resignation
The Conservatives have upped the ante with their latest round of attack ads covering the SNC-Lavalin scandal.
They have now started a petition calling for Justin Trudeau to resign.
Meanwhile the Liberals have simplified their ads approach for the time being, running only simple sign up ads and a promotion for an upcoming breakfast in Charlottetown, PEI.
The NDP are still only running 1 Facebook ad addressing the housing crisis.
Stay up to date with all of the Facebook ads from all of the major parties.
Conservative Party of Canada
The biggest move this week comes from the Conservatives in the wake of the SNC-Lavalin scandal.
"Justin Trudeau has lost the moral authority to govern and must resign."
The Conservatives are casting themselves as a more ethical alternative to the current Trudeau government.
This ad may not explicitly mention the SNC Lavalin scandal, but the timing is no coincidence.
Another new simple sign up ad from the Conservatives, this time taking aim at the carbon tax.
Issues-based ads like this one help to segment your audience for retargeting - if you sign up, expect to get more emails about repealing the carbon tax.
You can view all of the active Conservative Party of Canada ads here.
Liberal Party of Canada
The Liberals have taken down their fundraising ads, toned down their attacks on the Conservatives, and are now focusing on simple sign up ads.
It has been a rough week for the Liberals, and they are taking a more subdued approach to their Facebook advertising at the moment.
The only new ads we see from the Liberal party this week are promoting a breakfast with Justin Trudeau in Charlottetown on March 4th.
Using Facebook's location based targeting for events of this nature can be a very effective way to publicize local events.
An example of the simple sign up ads being run by the Liberals at the moment.
Very concise, simple messaging designed to create a sense of urgency ("The election is only months away!").
Another simple ad from the Liberals as they continue to grow their email lists.
You can view all of the active Liberal Party of Canada ads here.
New Democratic Party of Canada
Once again, only a single, tired old ad from the NDP.
It has been their only ad for weeks now, as the party is long overdue for a new Facebook ad campaign.
Ad fatigue occurs when your audience gets tired of seeing the same ad on their newsfeed - typically engagement goes down and the ad ceases to be effective.
It is important to refresh your ads regularly to keep your audience engaged.
Need help with your Facebook advertising campaign? We've worked with clients like Scott Moe, Christine Elliott, Jason Kenney, and the Conservative Party of Canada. Get in touch today!