Liberals Pressing on Climate Change, Women's Right to Choose
The Liberals have unveiled a series of new ads this week, focusing on climate change and a woman's right to choose.
They have also refreshed some of their old simple sign up ads and donation ads.
The Liberals are the only party with new ads this week - the Conservatives haven't made any changes since May 15, and the NDP are not currently running any Facebook ads.
Stay up to date with the latest ads from every major party - see them all below!
Liberal Party of Canada
As you can see, the Liberals have been busy this week rolling out new ads and refreshing their old ones.
The new "National Climate Emergency" ads really stand out. They capture your attention and create a sense of urgency, which is crucial for successful sign up/petition ads.
The next most notable addition to the Liberal's Facebook ad repertoire is their "Stand For Choice" campaign.
The ad copy reads "women's rights are human rights, regardless of what the Conservatives say."
This bold statement implies that the Conservatives do not believe women's rights are human rights - this is one of the most aggressive attacks we have seen from the Liberals so far.
You can view the entire Liberal Party of Canada ad library here.
Conservative Party of Canada
The Conservatives haven't launched any new ads this week - they continue to run their french language video ads appealing to Quebec voters, and volunteer recruitment ads.
Although the Conservatives are not keeping pace with the rate at which the Liberals are launching new advertisements, the Conservatives hold an edge when it comes to video ads.
There is some debate over the effectiveness of video ads vs. image ads on Facebook, and Andrea Vahl does a good job of summarizing the debate here.
You can view the Conservative Party of Canada's Facebook ad library here.
New Democratic Party of Canada
The NDP are not currently running any Facebook ads.
You can view the NDP Facebook ad library here.
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