Political Party Ad Tracker — March 19, 2018
After a stale couple weeks, the Liberals are turning up the heat with fresh ad copy.
How are the opposition parties countering? Find out in our Political Party Ad Tracker!
Liberal Party of Canada
Liberal graphic designers had a busy week! Lots of fresh content.
Photogenic Prime Minister. Nicely blurred background. Effective colour contrast.
This new split-tested ad should attract lots of new e-mail signups for the Liberals.
We suspect this ad will run for the next few weeks.
Another aesthetically pleasing signup ad.
The Liberals certainly know how to design signup ads.
Here is one of a few key issue ads being run by the Liberals this week.
This ad, much like the previous signup ad, showcases Trudeau’s ability to connect with people.
That’s a big part of his brand, and it’s no surprise to see the Liberals reinforcing it online.
The Liberals are promoting their budget with multiple split-tests.
The overriding theme is inclusivity.
You can view all of the active Liberal Party of Canada ads here.
Conservative Party of Canada
The Conservatives haven’t changed course.
They are offering the same variety pack of ads as last week, which gives us an opportunity to show you some of the ads that have been flying under the radar!
This tax petition ad should capture a few supporter e-mails.
This ad has now been low-key running for several months.
Caption needs updating, but we can see how this ad would continue being effective for the Conservatives if targeted correctly.
Read this caption.
Read it again.
Notice the typo?
This is another Conservative ad that has been running for quite some time.
It is effective for obvious reasons. Just need to correct that typo.
Split-tested Trans Mountain ads are becoming a staple of the Conservative ad menu.
You can view all of the active Conservative Party of Canada ads here.
New Democratic Party
Most of the NDP’s ads from last week are still in circulation this week.
They are also running more French ads and attacking the government on an issue they themselves struggled with last week: India.
Interesting issue to champion given the negative headlines surrounding Jagmeet Singh and Sikh separatism last week.
Not the most creative graphic, but it gets the point across—sort of.
The NDP likes to recycle old images for new purposes.
This French ad promotes Singh’s upcoming trip to Quebec.
Judging from recent online ads, making inroads in Quebec is a top priority for the NDP.
You can view all of the active NDP ads here.
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