Political Party Ad Tracker — October 12, 2018
The Conservatives have scaled back their attack ads and are currently running 25 variations of simple sign up ads.
Meanwhile, the Liberal Party Facebook ads are in desperate need of a refresh.
And the NDP continue to focus their advertising efforts on the housing crisis and young Canadians.
Stay up to date with our Political Ad Tracker!
Conservative Party of Canada
The Conservatives have stopped their video attack ads on Liberal MP's after just one week.
They are now running 25 variations of their refreshed simple sign up ads, as well as a handful of old issue-based petition ads that have been running for a long time now.
These simple sign up ads are very effective at building your email list. That is why we see 25 variations on this format from the Conservatives, and 20 from the Liberals this week.
The Conservatives refreshed their simple sign ups last week with new background images and "SIGN" and "SUPPORT" buttons.
Responsible government spending and lower taxes.
It is simple, and likely to drum up support from the Conservative base.
One of the older petition ads still being run by the Conservative Party.
With it's focus on summer job funding policy, it may not be as relevant now in mid-October as it was when it was released.
It may be time for the Conservatives to update their Petition ads.
You can view all of the active Conservative Party of Canada ads here.
Liberal Party of Canada
The Liberal Party simple sign up ads are in desperate need of a refresh.
They are still running ads that say "as Parliament resumes this week..." - Parliament resumed September 17th.
Simple sign up ads are easy to refresh - new background images, new buttons, slightly modified ad copy - it is pure laziness to run the same ads unchanged for this long.
Why is this ad still running?
At least update the ad copy!
Another outdated simple sign up from the Liberals. At least the ad copy in this one is simple enough to stand the test of time.
On a positive note for the Liberals, their new ads touting the USMCA look sharp.
This week they rolled out French language versions.
You can view all of the active Liberal Party of Canada ads here.
New Democratic Party
The NDP continue to focus on the housing crisis.
They are running 8 variations of petition ads focused on the housing crisis, and 2 fundraising ads.
They are currently the only party not running simple sign up ads.
The NDP are running 8 very similar ads focused on the housing crisis.
4 utilize the "Learn More" button and 4 utilize the "Sign Up" button.
The NDP advertisers may be running A/B testing to see which button performs best.
It will be interesting to see which ad is still running in the weeks to come.
The NDP are currently the only party running a fundraising ad on Facebook.
All of the major parties currently run most of their fundraising ads through their email campaigns.
If you want to stay up to date with the latest political email campaigns, check out our weekly email tracker!
You can view all of the active NDP ads here.
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