Political Party Ad Tracker — October 5, 2018
The Conservatives have really ramped up their attacks on individual Liberal MPs!
Their ad team has been busy, rolling out new video attack ads, and refreshing their simple sign up ads.
The Liberals are touting a "good deal for Canadians" with the new USMCA.
And the NDP are focusing their advertising efforts on affordable housing this week.
Get up to speed with our Political Ad Tracker!
Conservative Party of Canada
The biggest changes this week have come from the Conservative Party. They have rolled out a new set of video attack ads targeting Liberal MPs over PTSD benefits being given to Christopher Garnier.
The Conservatives have done a good job with these video attack ads.
Very simple messaging and only 33 seconds long, this is how you do video ads effectively.
A big improvement over the 1 minute-6 minute long videos we have seen from them in the past.
The Conservatives have also refreshed their simple sign up ads with new background images and shiny new buttons.
It is important to refresh you simple sign up ads like this periodically, so they do not become stale.
Looks like a good old A/B test on button effectiveness.
Curious to see which ad is still running in the weeks to come - "SIGN" or "SUPPORT"
You can view all of the active Conservative Party of Canada ads here.
Liberal Party of Canada
The Liberals are running 2 new ads to promote the signing of the new USMCA.
Apart from these ads, they continue to run the same simple sign up ads we have been seeing for weeks.
The new ad design looks sharp, and Trudeau and Freeland look proud of their new deal.
The second ad promoting the new USMCA.
Very similar ad copy, a "good deal" vs. a "great deal."
Which ad will perform better?
And finally, the same old simple sign up ads.
These ads are very effective, but a refresh feels long overdue.
You can view all of the active Liberal Party of Canada ads here.
New Democratic Party
The NDP have unveiled new ads calling for action on the housing crisis in Canada.
Petition ads like this are a good way to grow your email list and segment your audience.
Those who sign up clearly care about safe and affordable housing, so they can be retargeted with email ads on this issue in the future.
This ad targets young would-be home buyers who are currently priced out of the market.
The NDP consistently target younger voters with their Facebook and Email ads, doing so far more often than the Conservatives and Liberals.
The NDP rolled out several "Donate" ads last week, and this one must have performed best, as it is the only one still running.
Simple ad copy on policy, only asking for $5, and a clear call to action button make this ad effective.
You can view all of the active NDP ads here.
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